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The old museum – MINHFÂ

The old museum

Marketing Campaign

[ENG] The Museum of Natural History of Nice is uncrowded because it suffers from the dusty image and non-existent communication. Inspired by minimalist art, this campaign exaggerates the weaknesses of the museum so that they become its peculiarity, its asset.

[FR] Le Muséum d’Histoire Naturel de Nice, très peu fréquenté, souffre de l’image poussiéreuse et d’une communication inexistante. En s’inspirant de l’art minimaliste, cette campagne exagère les faiblesses du muséum pour qu’elles en deviennent sa particularité, son atout.