THE PUFFY WORLD MAKE-UP, STYLING AND PHOTOGRAPHY BY MINH FÂ. This serie of pink portraits represents a generation of young adult in a world where the image of their identity is so important that even their id pictures look like fashion magazines’ covers. « Puffy » here can be understood as exaggeration. The big rosy cheeks makeup is an outrageous way to show a speudo, pretended apparence. The project refers to our generation, dominated by the importance of self-building image on socia media.